Priscilla is focused on Content Creation and Creative Development for brands in the SHIFT portfolio. A digital native with significant experience in social media strategy, influencer engagement, creative concepting and production, Priscilla manages content development from conception through execution and deployment.
A graduate of NYU with degrees in Integrated Digital Media and Public Relations, Priscilla started her career with Alvin Ailey as a social media strategist, developing social programs and content for the company tightly tied to their broader organizational objectives. She then worked in the Public Relations space, ideating and executing events around the Video Music Awards, CMJ Music Marathon and hospitality & fashion brand parties.
Priscilla has also worked as a content creator and project manager at the highly renowned media publishing group Milk Studios, building content and programs across their social channels and collaborating with other artists. She has also worked directly with some amazing clients including Glossier, Nike AF1, Sprite, Fila and Evian. A talented artist, social expert and overall savvy media talent, Priscilla is always looking for the next big creative opportunity for the SHIFT brands.
Favorite Food: Mangos are amazing...love love love!
Favorite Drink: Sorel - it’s a spiced drink popular in the Caribbean and Africa.
Hidden Talent: I can do a proper split.